A Technology Tale – FaceTime looks like a zoom and the notification gets the focus

By | June 8, 2021

Google has 120,000 employees. Microsoft has over 150,000 workers. Zoom has just a few thousand, yet its mobile app has been downloaded 485 million times, more than any of its competitors. Zoom should have never won this fight, so how did it do it?

On Monday, Apple launched the Worldwide Developers Conference, giving a virtual keynote detailing the upcoming changes to iOS 15. iOS 15 is a mobile operating system that powers the characteristic smartphones of this tech giant.

A Technology Tale – FaceTime looks like a zoom and the notification gets the focus

The latest update, iOS 15, will be released this fall, with the introduction of the new iPhone, which is typically announced in September.

Here’s a breakdown of five ways the iPhone experience can change with the release of iOS 15.

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FaceTime is even coming to Windows and Android – sort of. When you send someone a FaceTime link and they are using Android or Windows, they can now join the call through their browser.

Now you can send friends and family a link to connect on FaceTime — even if they’re using Windows or Android. And it’s still end-to-end encrypted, so your call is as private and secure as any other FaceTime call.

A ton of these features are catching FaceTime up with features that have been made extremely popular by other video conferencing apps like Zoom and Google Meet. Of course, FaceTime has an immediate leg up against these competitors since it is built into Apple devices and comes with Apple’s privacy promises. While Zoom may still dominate the business world, Apple is surely looking to take over the consumer market in this space.

Sound a bit familiar? Zoom has those same features — except, perhaps, for the entertainment app integration.

Bottom line: Apple wants FaceTime to be more in the conversation along with Zoom, and the latter has encroached on developers as well as events. You can expect a business version to be in the mix as Apple evolves FaceTime

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